SEO is the way to go if you want the business you work for to grow in a way that will last. But now, money has not been spent on SEO, or the spending has stopped. As a marketer, you want to give your boss the best possible ways for the business to grow.
In this blog, we’ll help you figure out how to convince your boss to spend money on SEO:
How does it make sense :
Do you think your boss will spend money on SEO if they need help understanding why this step is necessary? No, certainly not! You should explain each step of the search engine optimization process and how it automatically draws customers to your business. You will have to study this subject in depth, of course.
We’re sure you won’t hesitate to take this step for your business now that you know how helpful it will be. Better yet, look up the best SEO service providers in your city and let them pitch their services and explain the terms to the boss. As experts, they should be able to handle any questions or concerns without much trouble. So the boss will understand.
Show what happened:
Your boss only cares about how well you do your job. So, you need to explain to your boss how investing in SEO will pay off. This will include pointing out the benefits of being at the top of Google, how it puts the business in a better position than its competitors, and how it helps the company get more attention.
Explain how you got to this point:
After you tell your boss why SEO is essential and what you hope to get out of it, they will want to know how you plan to get there. Before you can even show this, you’ll need to research high-over keyword phrases. This high-level keyword research will help determine how the numbers could grow and why. Start by looking into the main things your business is about.
Your business could be an e-commerce website selling computers, books, etc. Please make sure you look into the keywords and see how many people search for them every month. Once you know how many searches are done each month, you can use the data you already have in analytics to start figuring things out.
Talk about the value of SEO:
SEO is often thought of as “free traffic,” but it’s not. You have to put money into three things: on-site, off-site, and technical. You will need to do keyword research, structure building, write and post content, work on your authority with link building, and make sure your website works as well as possible within the technical ranking factors of search engines. This work must be done by experts, who must be paid for.
This could be done either inside or outside the company. Now, if you decide to get help from outside, the cost will be the hourly rate times the number of hours it will take to get results. To do this on your own, you must contact the right tools for SEO. In this case, you’ll need tools like Semrush, Majestic, Moz, and many others to do the work and keep track of your results.
Get ready for the SEO myths:
Most of the time, your boss has already heard about SEO from other people, so you won’t be the first to tell them about it. Even if you’re the first to bring it up, your boss has probably already heard some SEO myths that will hurt your pitch.
SEO can be seen as a hustle, which is one of the most common misconceptions. Some agencies out there take advantage of the fact that it is not an exact science. So they know how to sell it but need to learn how to make it work how they say it will. Make sure to be honest, and stay in touch with reality.
Tell your boss that SEO is entirely legal because it’s just following the rules of search engines and making sure your website does the same to improve its search engine results. SEO Sydney experts know what makes a website rank well and how to work with that to get results. In that case, it’s not too different from setting up an ad in Google Ads.
The intent is sometimes different, so SEOs must be on their toes when they look at content and how well a website is doing, always taking dreams into account when ranking pages. SEO Sydney can determine each search term by looking at the top results on SERPs. They can then create content that meets and exceeds the searcher’s needs.